Cracking the Code New Product Positioning
Understanding Your Target Audience: The Foundation of Effective Positioning
Before you even think about crafting your message, you need a crystal-clear understanding of your target audience. Who are you trying to reach? What are their needs, desires, and pain points? What are their demographics, lifestyles, and online habits? The more
Cracking the Code Our New Product’s Market Position
Understanding Our Competitive Landscape
Before we can even think about cracking the code of our market position, we need a crystal-clear understanding of who else is out there. This isn’t just about identifying our direct competitors; it’s about mapping the entire ecosystem. Who are the indirect competitors offering similar solutions,