With the unbelievable growth of mobile gadgets such as smartphones and tablets, it’s now more critical than ever to opt for responsive web design services. Your existing and potential clients are surfing on mobile gadgets more than ever before, needing access to your site and to contact you no matter what device they’re using. Thus, you need a site that fulfills their needs.
And if you need more convincing, here are 6 essential reasons why you need responsive web design.
Mobile use continues to rise
More than 50% of all adults have a smartphone and at least 60% of web traffic is from mobile devices. These numbers are also increasing day by day. Therefore, to make your site accessible to all your clients, your design needs to work on all devices all the time. And as the marketplace is so competitive, you cannot afford to lose even one customer.
Easy to handle
You don’t have to pay for web design and development and then manage many sites when you can create just one. This keeps things simple, saves time and is good for your ROI. Then, when you’re updating your content, you do it only once rather than across many platforms.
Better user experience
There are plenty of reasons why you need a responsive site for your business, but they all come down to providing your customers with an enhanced user experience. With a responsive website, you don’t need to zoom, pinch, or side scroll anymore to view an entire site on your mobile screen. Additionally, better user experience improves brand perception, lowers bounce rates, and boosts website conversions.
Easily adapts to multiple sizes of devices
Want your website to look amazing, no matter the screen or device size? Then choose responsive web design. But don’t just restrict yourself to the smartphones and tablets of today. Look to the future with smart watches, Google Glass, and other new devices that will be made for browsing. Responsive site design will apply to them as well.
Better for SEO
You want your site to rank favorably in both desktop and mobile searches. With responsive website design, you just need to optimize and control one domain and one edition of each page. If you decide to build a different mobile site, you’re going to double your work as well as that of your marketing staff. It’s simpler to optimize a responsive website for search engines and your clients as you can focus on one place.
With so many companies focusing a huge chunk of their marketing endeavors on social networks, it’s more and more likely that clients will access your website from a mobile gadget. A responsive site enables mobile access, making it simpler to run both SEO and marketing campaigns.