Only a negligible number of adults globally do not have immediate access to mobile phone messaging. As such, business sms promotions are a special technique that can get to a very wide audience base in a short time, producing extremely remarkable outcomes. As long as your sms messaging is directed to willingly subscribed prospects, you can easily exploit it and yield remarkable lead-to-conversation rates.
SMS messaging should be integral to your business promotions activities simply because:
SMS Marketing is Direct and Immediate
Text messages are some of the most direct communication methods available. You can always determine a specific target of an sms and when they’ll receive it if their line is on. Typically, sms takes not more than a second or two to reach the target’s phone, with an open rate of 97% 15 minutes after delivery. Primarily, sms is uniquely effective because of its high conversion rates. It’s a great channel for transmitting any time-relevant messaging to your current and future customers.
You Can Use of Simple Shortcodes
You may choose to use simple shortcodes rather than traditional phone numbers to simplify response as well as expand your target database. You need to entice your audience to take the initiative and subscribe, and that involves revealing the shortcode via diverse media, including billboard promotions, advertisements, social media, and print publications. This approach means that prospects can easily associate the shortcode/keyword with your brand, improving the likelihood of them responding and interacting.
It’s Compatible With Other Channels
All channels that are the backbone of your marketing mix must support each other, sms included. The good thing with sms is that can produce incredible results when used independently, and it has the capacity to support other marketing channels, for example social media and email. A good example of using sms is reminding potential customers to check out an email you sent them a little earlier or more than 24 hours before. You may only need to follow up with a simple message and ask, “have you already read our mail? In this case, you’re reinforcing your email promotions with sms, which can improve email read rates by up to 30%.
You May Use SMS to Study Your Customers
SMS is a great survey tool when you’re seeking feedback from your customers. About 31% of users targeted in sms surveys will respond, studies suggest. Their average response time is about 5 minutes. This means that you can use sms to learn a lot about your customers within a very short time.
If you need to establish direct engagements with your customers, it’s necessary you consider embracing sms marketing today. More than 90% of the recipients of your sms messaging will read it, which translates to high value leads.
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